THE INFLUENCE OF SOCIAL MEDIA ON THE DEVELOPMENT OF SMALL BUSINESSES AT THE LOCAL LEVEL IN MEXICO

Abstract

The objective of this analysis was to determine the influence of social media in the development of a small business. This analysis was carried out based on the case study of a restaurant. The type of study that was applied is descriptive given that information is collected through customer surveys and interviews with the owners. The information was collected from the application of questionnaires to customers. A total of 43 people from this establishment were surveyed, with which, the hypothesis is proven in this case study of the restaurant called Hamburguesas Cesar, because the establishment is having a development in economic matters that it had not had years ago and now with social networks have managed to attract a greater number of customers. Therefore, an increase in sales and profits can be observed.