THE CONSUMPTION OF KOREAN CULTURAL PRODUCTS BY YOUNG MEXICANS AND ITS DIVERSIFICATION THROUGH KOREAN LANGUAGE

Abstract

This paper analyzes the consumption of the Korean language by young Mexicans,
a phenomenon derived from their taste for Korean cultural products. It sets out that
the processes of consuming Korean entertainment products influence and shape the
perceptions that young people have of the Asian country, inducing them to consume
the language. To elaborate this analysis, concepts such as consumption and cultural
industries are used in the framework of cultural studies, allowing us to answer why
this group is inserted in the consumption of language as a cultural product. A mixed
methodology is used, applying theory for the analysis of the data obtained from
interviews applied to focus groups. The analysis shows that the consumption of
Korean is carried out as a consequence of the consumption of products from the
Korean cultural industry, but it also shows that this process provides identity
elements to young people within their social environment.