TRANSFORMATION OF ETHNO-ECONOMICS IN RUSSIA IN THE DIGITALIZATION ERA: WAYS DEVELOPMENT AND SUPPORT STRATEGIES
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Ethno-economics, Development, Support, Ethnic trading, Digitalization, TransformationResumo
The article analyses the impact of global processes on the activity of ethnic entrepreneurs, as well as the opportunities it creates. With that goal in mind, the conceptual analysis of ethno-economic studies is conducted. The conclusions regarding the development of ethnic businesses are systematized and generalized. The interactive models of the development of ethnic enterprises are created. The strategies used by ethnic entrepreneurs are identified. The dominant trends in the digitalization of the economy are substantiated. Based on that, the mechanism for Russian ethnic entrepreneurs’ participation in the new innovative development trajectory – ethnic trading. Cases of successful ethnic trading are provided
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Copyright (c) 2020 Lic. Betal Muratovich Bizhoev
Este trabalho está licenciado sob uma licença Creative Commons Attribution 4.0 International License.
Os autores retêm os direitos autorais e concedem à Revista Inclusiones o direito de publicação sob Creative Commons Attribution 4.0 International (CC BY 4.0). Isso permite o uso, distribuição e reprodução em qualquer meio, desde que a devida atribuição seja concedida ao autor.
