THE ENFORCEMENT OF TRANSMEDIA COMMUNICATION IN THE MUSEUMS SOROLLA & LÁZARO GALDIANO IN MADRID, AN APPROACH

Abstract

House-museums currently are spaces where different forms of communication and learning methods
converge. The development of information technologies has resulted in a deep transformation in the
way that the content and the audience interact. How have these changes of actions in communication
driven by museums occurred? ¿Has there been planning? Is it possible that there is a strategy of
transmedia communication applied to the contents that museums are trying to bring closer to their
audiences? We understand transmedia communication as a planned dissemination strategy of
contents in different media, aimed at different audiences, following a specific narrative. For that, it
nourishes from conventional and non-conventional media. The problem that is to concern us here is
to know how museums are harnessing traditional and the newest resources, coming from the digital
world, in the way to communicate. As a first approach to the subject, this article is proposed to

1 Este estudio forma parte del diseño de investigación de mi tesis doctoral incluido en los proyectos del Grupo de Investigación”
describe the experience of two museums in the city of Madrid that introduce different strategies of
communication: the Sorolla Museum and the Lázaro Galdiano Museum.