FAKE NEWS AND BUSINESS ETHICS. PROPOSAL OF AN EVALUATING MODEL OF VERACITY OF THE NEWS

Abstract

The continued presence of gossip and fake news is perceived by Spanish users as one of the main
problems when accessing information. The mistrust of the media caused by this situation undermines
their credibility among the public, making it necessary to categorize the news to help the users to
value their credibility. Methodology used is the analysis of the Audiovisual Communication General
Law and the study of the tools used in its articles. The articles of the current legislation, referring to
the control by the users, the pluralism, the advertising level of the contents and the use of the kids
platform tv allow us the generation of operating guidelines that clearly show the veracity of the new.
The control of the contents by the users and their performance through the kids platform tv may be
used as a working model for the establishment of a catalog of the news that can reduce the distrust
of the users in the media, showing their degree of credibility. Disinformation and fake news are a
serious and growing problem that must be treated. One way to do this is through the establishment
of Self-Regulation Codes by the media and the compromise to comply with them, following preexisting models supported by the Audiovisual Communication General Law, such as those
established for the defense of the rights of minors.