DESCRIPTIVE ANALYSIS OF CUSTOMER SERVICE IN COCORIT SONORA RESTAURANTS

Abstract

Restaurants are the main service companies, this means that they handle intangible
goods, which are complex. The purpose of the research was to analyze the main
elements that measure the quality of customer service that the most visited restaurants
currently handle in Cócorit Sonora, to determine the degree of importance in each of the
businesses. A quantitative methodology was used through the application of an
instrument, with a sample of 109 subjects. The results showed that customer service has
a direct influence on their satisfaction and loyalty, as well as future recommendations
expressed by customers to their acquaintances and loved ones. Therefore, providing
excellent quality customer service not only builds customer loyalty, but also allows you to
build a strong advertising network based on your own experiences and this is a great
advantage and advertising strategy