CLOTHING DESIGN AND COVID -19. CONSIDERATION OF CONSUMERS’ BEHAVIORS

Abstract

The sanitary emergency state declaration because of COVID – 19 has become the world context,
and with it, the consumers’ behaviors, attitudes and social visualization modes both internal and
external scenarios. Consumers that demand particular requirements which let them interact with the
new reality. On this way, this article analyzes the articulations between these people’s behaviors with
their clothing preferences into the context of the post – pandemic from the Clothing Design subject.
This document that constitutes the first stage of the design project and the production of emergent
garments which derives, proposes, raises a conceptual theoretical look of the dress that is used as a
clothing artifact and its functions; furthermore, seen as a local approach of the new scenarios and the
consumers’ behaviors. A study that gives as result the users’ requirements and expectations
according to the clothing artifact that a prosthesis, extends its contact social capabilities with the
physical features oriented to the protection, safety, comfortability and durability. While as an interface,
communicate the holistic wellbeing of who uses, the respect of the world that they live, their
connection, and the support to the community that they form part.