The theme of the article is “the good life” as a scientific concept, a social goal and a subjective
representation. The authors analyze the result of a qualitative survey conducted in February 2020
among students of the University of National and World Economy of Sofia, Bulgaria. The study aimed
to identify the subjective representations of students regarding the good life they personally want to
achieve, their individual efforts, and the social preconditions they consider necessary for the fulfillment
of their subjective representations.