MEANS OF INFORMATION, DOMINATION AND SOCIAL CONTROL: QUESTIONS FROM CITIZENSHIP

Abstract

Human communication is a social phenomenon insofar as it enables the coordination of the behavior
of subjects, be they individuals, institutions or organizations that make up the social system. For its
part, the production of content that is expressed from the mass media (MCMs), particularly radio and
television, among others, build realities that do not necessarily conform to universal democratic
ethical and political principles and values. The social changes, at the individual-collective local and
also global level, that these new communicative processes introduce into the collective imagination,
have a direct impact on their interrelation with other social processes, especially the political and
public legitimation processes of the dominant sectors. Finally, in this context, the public is definitely
dying, while privatization and deregulation are consolidated as a trend on a local and planetary scale,
also reaching the Mass Media (MCMs) without resolving the pending debate about which It is the
television model that best satisfies the public interest and / or serves the common good and, in turn,
satisfies the common citizen, the client and consumer, in short, an informed citizen escapes from
domination and social control, becoming a citizen protagonist and free to comment and decide.